Legal intake: turning an enquiry into a matter without losing either
Legal intake decides which enquiries become clients, how fast you respond, and whether you can decline cleanly. What to capture, what to check before advising, and why speed beats polish.
MI
Maria I.Oct 1, 2026 · 3 min read
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How-toL
Legal intake is the process between somebody asking for help and a matter being opened. It carries two risks at once, pulling against each other: move too slowly and the enquiry goes to whoever answered first, move too quickly and you have given advice to a person you cannot act for, or taken work the firm is not competent to do. The firms that handle this well are not the ones with the longest forms.
What legal intake has to capture
Who is asking, and whether they are the client or someone acting for them.
All parties involved, including opponents and related entities, before any substantive conversation.
The nature of the matter in enough detail to assess competence and capacity.
Key dates and anything with a limitation or notice deadline attached.
How they found you, because it is the only reliable input to marketing spend.
Fee expectations, raised early rather than at the engagement stage.
Identity and source-of-funds evidence where anti-money-laundering rules apply.
The outcome of the enquiry, including declines and the reason — the data you need and the record that protects you.
Speed, then checks, then advice
Response time is the single largest determinant of conversion in most practices, and the gap between an hour and a day is enormous. But the order matters: acknowledge quickly, run the conflicts and scope checks, and only then advise. An acknowledgement that confirms receipt, sets out when somebody will call and asks for the party names is fast and safe. A substantive answer written before the conflict check is neither, and no amount of later care undoes it.
Record declines as carefully as instructions. A non-engagement letter sent promptly is cheap; a prospective client who believed you were acting, and missed a deadline accordingly, is the kind of claim that does not need a signed agreement to be argued.
A process a small firm can run
Route every enquiry through one intake form, whatever the channel it arrived on.
Acknowledge within a stated time, and measure yourself against it weekly.
Run conflicts across all named parties, not just the prospective client, before substantive contact.
Assess competence and capacity honestly, then refer out where the answer is no.
Send either an engagement letter or a non-engagement letter — never silence.
Review the enquiry log monthly for source, conversion and decline reasons.
Ettex Forms covers the front door: one intake form capturing enquirer, parties, matter type, dates and source, landing as a structured record rather than an email. The enquiry log then sits alongside the matter record, which is what lets a firm answer where its work comes from and what it turned away.
Frequently asked
How fast should a law firm respond to an enquiry?
Within the hour where practical, and within the working day as a floor. Conversion falls sharply with delay, and most enquirers contact more than one firm.
Can intake be delegated to non-lawyers?
Capture can and usually should be. Assessment of conflicts, competence and merit cannot, and the handover point between the two needs to be explicit.
What is a non-engagement letter?
A short written confirmation that you are not acting, sent to anyone whose enquiry you decline. It removes the ambiguity that otherwise supports a claim that the firm had assumed responsibility.
MI
Written by Maria I.
Part of the Ettex team — writing about product, engineering and the future of work.