Press kit: what journalists actually need from you
A press kit gives media everything required to write about you without asking. What belongs in it, what to leave out, and why usable images matter most.
A payment gateway authorises and processes card payments. What the pricing really consists of, how gateways differ from acquirers, and what to check before committing.
A payment gateway is the service that takes card details from your checkout, passes them for authorisation and returns an answer. For most small businesses it arrives bundled with everything else needed to accept money, which is convenient and makes the pricing difficult to compare — because what is quoted as one rate is usually three or four charges wearing a single number.
Historically the gateway, the merchant account and the acquiring bank were separate arrangements, and larger businesses still split them to negotiate each. Modern providers bundle all three, which is why a small business can start accepting payments in an afternoon. The trade is control and rate: bundled pricing is simple and usually higher at volume, while unbundled arrangements reward negotiation and require somebody to do it. The threshold where switching becomes worth it is a volume question — below it, the saving is smaller than the effort.
Check what happens to your customer data and your payment history if you leave. Recurring billing built on stored card details can be portable between providers, but only if the provider supports a migration, and discovering that they do not is a conversation best had before building on them.
Ettex Web connects the checkout to the provider you choose, and the orders arrive in the same place as everything else rather than only in a provider dashboard. Where payments are recurring rather than one-off, a bank mandate avoids the failure modes that cards introduce, and many businesses are better off offering both.
A percentage, a fixed fee per transaction, higher rates for commercial and foreign cards, monthly platform fees and chargeback fees — plus the cash cost of payout delay.
Greatly on small baskets. At low transaction values the per-transaction fee can exceed the percentage charge entirely.
Usually when starting, since it is simple and fast. Splitting gateway and acquiring rewards negotiation only above a volume threshold.
A press kit gives media everything required to write about you without asking. What belongs in it, what to leave out, and why usable images matter most.
A customer case study proves you have done this before. What makes one credible, the numbers that matter, and how to get approval without losing the interesting parts.
A job advert sells the role and filters applicants. What to include, what quietly deters good candidates, and why the salary line matters more than the rest.