Dead stock: admitting what is never going to sell
Dead stock ties up cash and space while appearing as an asset. How to identify it, the options in order of value recovered, and why holding on is the expensive choice.
A performance review is a conversation with a written record attached. Most of what makes it useful happens in the eleven months before it, and most of what makes it dreaded is the surprise.
A performance review is a scheduled conversation between someone and their manager about how the work has gone, what should change, and what happens next — with a written record that both sides agree reflects what was said. Almost every complaint about the format comes down to one thing: something appeared in the review that had never been said before.
That is worth stating as a rule, because everything else follows from it. A review should contain no new information. If a problem has been going on for four months, the review is far too late to raise it, and raising it there converts a routine conversation into an ambush that damages the working relationship more than the problem did.
The single most useful question is the one that sounds soft: what is getting in your way? It surfaces process problems, unclear ownership and tooling gaps that a manager rarely sees from where they sit, and it is answered honestly far more often than what would you like to improve. A review that identifies a genuine shortfall may lead to a performance improvement plan, and that is a different process with its own fairness requirements.
Numeric ratings make the review easier to aggregate and harder to have. The moment a score is on the table, the person listens for the number, decides whether it is fair, and stops absorbing anything else — especially if pay is attached to it. That is not irrationality. It is a sensible response to the fact that the number, not the discussion, is what travels upwards.
If ratings are required, two things reduce the damage. Separate the development conversation from the pay conversation by several weeks, so each can be had properly. And publish what each rating level means in behavioural terms, so a three is a definition rather than a verdict. Forced distributions — a fixed quota of each rating — do more damage than the ratings themselves, because they make the outcome partly a function of who else happens to be in the group.
Annual reviews persist because they fit the pay cycle, not because twelve months is a useful feedback interval. A quarterly or half-yearly rhythm catches problems while they are still small, and shortens the memory required. Many small companies land on a light quarterly conversation with one longer annual one, which works as long as the light version is not skipped whenever things get busy.
Whatever the cadence, the reviews are also a record with legal weight. In most jurisdictions they are the evidence for whether a performance concern was raised, when, and what support followed — so accuracy matters, as does letting the employee record disagreement. Where you are considering action based on performance, the applicable employment rules govern the process, and that is a conversation for an adviser rather than a template.
Ratings from this conversation usually feed straight into pay. The compensation review is where they meet the budget, so the rating should be settled and written down before that cycle starts.
Ettex Records suits the record side of this: one entry per review, with the date, the agreed actions, the check-in and the written summary attached, so a year later the sequence is visible rather than scattered across documents and inboxes. The half-year check-in becomes a dated item rather than an intention.
It is not an HR system. No rating scales, no calibration, no anonymous feedback collection, no compensation data, and no permissions model built for employee files specifically — access is the same sharing model as anything else, which is worth knowing before you put sensitive material in it. Where reviews contain personal data, who can see them is a decision to make deliberately.
The review reflects a year; it does not create engagement. Employee engagement is measured separately and moves for reasons the review cannot touch — workload, manager quality, whether anything raised last time visibly changed.
Progress on what was agreed last time, specific examples of the work, what to change with a definition of good, support needed, the person's own goals, and a written summary both sides accept.
No. Any concern raised for the first time in a review has been left too long, and raising it there damages trust more than the issue did.
They aggregate well and converse badly. If required, separate them from the pay discussion and publish what each level means behaviourally.
Annual fits the pay cycle rather than the feedback need. Quarterly or half-yearly catches problems while they are small.
Yes — a self-assessment read before the manager forms their own summary. It changes what the conversation is about.
Often, yes. They are the evidence of whether concerns were raised and what support followed. Follow local employment rules where action may result.
No surprises, examples rather than adjectives, most of the time spent on what is next, and a check-in in the diary before anyone leaves the room.
Dead stock ties up cash and space while appearing as an asset. How to identify it, the options in order of value recovered, and why holding on is the expensive choice.
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