Bid writing: answering the question that was actually asked

Bid writing is producing a response that scores well against someone else’s criteria under a deadline. It is a discipline distinct from marketing copy: the reader is an evaluator with a scoring sheet, working through many responses, looking for evidence against specific points rather than for a compelling story.

That single fact explains most of the practical advice. Evaluators cannot award marks for something they cannot find, and they are not permitted to award marks for what they know about you from elsewhere. If it is not in the response, in the section where it was asked for, it does not exist.

Before writing anything

1. Decide whether to bid at all: read the requirements and the weightings, and score yourself honestly.
2. Build a compliance matrix — every requirement, where it will be answered, who writes it.
3. Note every mandatory form, certificate and declaration; missing paperwork disqualifies bids that would have won.
4. Submit clarification questions early, and read the answers issued to everyone.
5. Plan a review before the deadline, and treat the deadline as a day earlier than it is.

Bid writing answers that score

• Answer the question in the first sentence, then evidence it.
• Mirror the language of the question, so the evaluator can match answer to criterion.
• Give specifics: numbers, named methods, timescales, named roles — not "extensive experience".
• Include evidence: a comparable project with its scale and outcome, referenced properly.
• Respect page and word limits; over-length responses are commonly capped or excluded.
• Answer for this buyer — a recycled answer that names another client’s context is visible instantly.

A library of reusable answers is worth building, but it has to be edited every time. The most common self-inflicted loss is a reused paragraph that still refers to the previous buyer or to a service the current tender does not ask for — evaluators read it as evidence of how you will handle their work. The same discipline applies whether the document is a request for proposal or a formal tender.

Pricing without winning at a loss

Price to the schedule provided, list assumptions explicitly, and state exclusions rather than leaving them implied. Where the specification is ambiguous, an assumption written into the bid is a protection; an assumption made silently is a dispute waiting for the delivery phase.

And be honest about capacity. Winning work you cannot resource damages the relationship the tender was supposed to start, and in framework procurement the performance record follows you into the next competition.

Bids are collaborative documents written against a clock: several authors, a compliance matrix, version chaos if it is run over email. Ettex Docs keeps the response with its sections, contributors and revision history in one place, so the final file is the reviewed one rather than whichever attachment was newest. Deciding what to promise is still a commercial judgement — the document only makes sure the promise is the one that was reviewed.