DMARC: start at none, read the reports, then tighten
DMARC tells receivers what to do when a message fails authentication. Publishing reject before you know who sends as you is how legitimate mail disappears.
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Meet Mail: email inside your office
Connect Google or any IMAP mailbox and keep email next to your work.
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Email shouldn’t live in a separate tab. Mail brings your inbox into Ettex — connect Google in one click or add any IMAP/SMTP mailbox.
Threads, labels, attachments and scheduled send are all built in, and everything stays in sync across desktop and mobile.
Reply to a client and open the proposal in the next pane — no context-switching required.
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Email bounce: what the code means before you retry anything
A hard bounce is a permanent answer and must be suppressed immediately. Retrying it damages the reputation that gets the rest of your mail delivered.
How-toC
Customer segmentation: cutting the list in a way that changes what you do
Segmentation is only worth doing if the segments get treated differently. Most segmentation projects produce a chart, and every customer continues to receive exactly the same email.