How to price a job: labour, materials, overhead and the margin you keep
Learning to price a job means building up labour, materials and overhead recovery, then adding margin deliberately. The arithmetic trades get wrong, and why busy years still end flat.
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Maria I.Oct 1, 2026 · 3 min read
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How-toH
To price a job you build the number up rather than guess down from what you think the customer will accept: hours at a charge-out rate that covers more than wages, materials with waste and delivery, a share of the overheads that exist whether or not you win the work, and then a margin you choose. Trades that skip the third element stay busy for years and finish each one wondering where the money went.
What goes into the build-up when you price a job
Labour hours, estimated honestly, including setup, travel and clearing up.
A charge-out rate built from wages plus employer costs, holiday, sick pay, training and non-productive time.
Materials at current cost, with waste and delivery, not at the price in last year's quote.
Plant and tool costs, including hire and consumables.
Overhead recovery: insurance, vehicles, yard, software, the phone somebody answers.
Risk allowance for the specific job, not a flat percentage on everything.
Margin, added last and stated as a number you decided rather than whatever is left.
The two mistakes that cost the most
The first is treating the wage as the cost of labour. Someone paid for forty hours is rarely productive for forty, and the gap between a wage rate and a true charge-out rate is commonly a third or more once holiday, employer contributions and non-productive hours are counted. The second is recovering overheads as a flat percentage of materials, which silently overprices material-heavy jobs and underprices labour-heavy ones — the pattern behind a business that always seems to win the wrong work.
Price the variations as deliberately as the original job. Most of the lost margin on a project appears in extras agreed verbally on site and invoiced at cost, and the fix is a written instruction before the work, however small.
Getting your numbers right
Total last year's overheads, divide by the productive hours you actually sold, and that is your overhead per hour.
Build a charge-out rate per person from wage, employer costs, holiday and realistic utilisation.
Keep a materials list with current prices and a standard waste factor per material type.
Record estimated against actual hours on every job — without this the next estimate is a guess too.
Set target margin as policy, and record when you discount below it and why.
Review quarterly: which job types made money, which only kept people busy.
Ettex Sheets fits this directly: a rate build-up per person, a materials list with waste factors, overhead per hour calculated from last year, and an estimate-versus-actual column filled in at completion. Feeding those actuals back is what turns the next quote from an opinion into a calculation, and it is the same data a job costing exercise needs anyway.
Frequently asked
What margin should a trade business aim for?
It varies widely by trade and risk, so take the number from your own overheads and target profit rather than from a figure quoted online. What matters more is that margin is added deliberately and defended.
Should overheads be recovered per hour or as a percentage?
Per productive hour is usually fairer, because overheads are driven by time and capacity rather than by what you spent on materials. Percentage recovery distorts pricing between labour-heavy and material-heavy work.
How do you handle price rises mid-project?
Quote with a validity period, state which materials are subject to change, and agree in writing how increases are handled before work starts. Absorbing them silently is the most common way a profitable job becomes a break-even one.
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Written by Maria I.
Part of the Ettex team — writing about product, engineering and the future of work.