Employee referral: the cheapest hiring channel and its blind spot
Employee referrals hire faster and cheaper than any advert. How to run a scheme, what to pay and when, and the homogeneity problem that comes with it.
Screening decides who gets a conversation. How to set criteria before reading applications, what to screen on by phone, and the shortcuts that quietly become discrimination.
Candidate screening is the stage where most hiring decisions are actually made, and the stage that gets the least thought. A pile of applications is reduced to a shortlist in an afternoon, usually by one person forming impressions quickly — and the criteria that did the reducing are rarely written anywhere, which makes the result impossible to defend and impossible to improve.
Four things, and no more: confirming the facts you need, checking the practical constraints, answering their questions, and giving them a reason to continue. It is not a short interview, and treating it as one wastes the main advantage of the stage — fifteen minutes that prevents a wasted hour on both sides. The practical constraints are the part people skip and then discover at offer stage: availability, notice period, location, the realistic salary range. Raising money early is kinder than discovering a gap after three rounds.
Screen the application against the criteria rather than against the other applications. Comparative reading produces a shortlist relative to whoever else happened to apply that week, which is why some rounds shortlist nobody good and others reject people who would have been fine.
Most of them are not intended as filters at all. Screening out employment gaps disadvantages carers disproportionately. Requiring a degree for work that does not need one filters by background rather than ability. Discounting overseas qualifications, or names that are hard to pronounce, happens through inattention rather than intent — and that is precisely why a written set of criteria applied consistently is the protection, for the candidates and for you. If a decision cannot be explained by reference to a criterion written down beforehand, it was made on something else.
Ettex Forms is a sensible front door here: the same questions asked of everybody, the answers in fields rather than in attachments, so applications can be compared against criteria instead of read as prose. The record of who reached which stage and why belongs with the applicant tracking rather than in the mailbox where it was decided.
The essential criteria set before reading applications, plus practical constraints like availability, notice and salary expectations — raised early rather than at offer stage.
Around fifteen minutes. It is not a short interview; it exists to confirm facts and constraints and to give the candidate a reason to continue.
It is a poor filter and disadvantages carers disproportionately. Any criterion you could not state out loud and justify should not be doing the filtering.
Employee referrals hire faster and cheaper than any advert. How to run a scheme, what to pay and when, and the homogeneity problem that comes with it.
Conversion tracking records when a visitor does what the page existed for. Which events to define, why platform numbers disagree, and the double-counting nobody checks.
Required fields decide whether a form is completed honestly or at all. Which ones to enforce, what the cost of each is, and why mandatory fields produce invented data.