Feedback form: the five questions worth asking, and where to put it
A feedback form gets ignored when it asks for effort with no visible payoff. Five questions, placed at the right moment, produce answers you can act on the same week.
Most reimbursement forms are rejected for missing information, not for ineligible spending. Nine fields and one upload prevent almost all of it.
Reimbursement forms exist to move a claim from a person to the accounts in one pass. When they fail, it is almost never because the expense was wrong — it is because the form did not collect what the approver or the bookkeeper needed, so the claim goes back, waits, and gets resubmitted a week later with the same amount and one extra line.
The fix is designing the form around what happens after it is submitted, not around what feels tidy on screen.
Make the category a fixed list, never free text. "Travel", "travel expenses", "Taxi" and "transport" in the same column mean someone re-categorises every claim by hand at month end — the single most common source of avoidable bookkeeping work.
Ettex Forms covers that shape directly: a drag-and-drop builder from question blocks, logic and branching so mileage and foreign-currency claims ask their own questions, choice, scale, date and file-upload question types for the receipt, multi-step sections with progress, validation for required fields and formats, custom themes, and publishing by link or embedded on an internal page. Submissions land in a searchable, timestamped response inbox with a live summary, the team can review and process them together, and everything exports to CSV or XLS — which is how the approved claims reach the books without retyping.
A reimbursement form is only half a process. Decide who approves at what amount, on what rhythm they approve, and when payments run — and publish all three. A perfectly designed form attached to an unpredictable payment cycle still produces the same complaint.
Retention matters too: the claim and its receipt are financial records, keep them for the period your jurisdiction requires, and delete the personal payment details you no longer need rather than carrying them indefinitely.
Claimant, expense date, amount and currency, category from a fixed list, business purpose, related project or client, payment method, receipt upload and a short declaration.
Usually missing information — no receipt, no business purpose, or an unclear category — rather than the expense being ineligible.
One row per expense. Each line has its own date, category and receipt, and mixed rows cannot be posted cleanly to the books.
Not separate — branch within the same form. Mileage needs distance, route and the rate applied instead of a receipt.
Export as CSV with categories that match your chart of accounts, so approved claims post without being re-categorised by hand.
Good reimbursement forms are designed backwards from the books. Fixed categories, a required purpose, a required receipt — and a payment cycle that makes filling the form worth it.
A feedback form gets ignored when it asks for effort with no visible payoff. Five questions, placed at the right moment, produce answers you can act on the same week.
Online forms fail in predictable places — too many fields, validation that fights the user, and no plan for where responses go. Here is the checklist that avoids all three.
Most customer feedback surveys measure how patient the respondent is. A short one, sent at the right moment, with one open question, beats a long one every time.